Craft people

‘Craftsmanship’ is an act of caring about the small details that make up the big picture and caring about how people value and enjoy your work.

Bid like you mean it
Our Promise:

We commit to being…

Experts in our field,
there’s no drop-off from sales to delivery

Hands on,
not hands in pockets

Responsive,
not complacent

Legacy builders,
not one-hit wonders

Empathetic,
not lecturing

Innovators,
not followers

Pragmatic,
not overwhelming

Networkers,
because communities work better

Coaches,
not mercenaries

Leaders of the bid and proposal profession, not passengers

Crafters

The BidCraft crew

We’re a team of bidding artisans and winning deals is our craft.

Our people: fair work and development

Diversity is better expand

Science may still be debating exactly how diversity delivers performance benefits, but we’ve already acted on what we believe. We’re 50% female-led and owned, and we consistently outperform diversity benchmarks (just look at the team and remember that not all diversity is visible). We value people for who they are and what they bring, not for fitting a standard mould.

We want to hear from veterans, career-returners, career-changers and people from non-traditional paths. Transferable skills and lived experience are as valuable to us as formal credentials – clients come to BidCraft for battle scars and deep skills. Our fair recruitment practices are designed to spot capability and potential wherever they are found.

Fair pay expand

We don’t just talk about equity, we deliver it. Our gender pay gap is zero, and we apply the same principles of fairness and transparency to all aspects of pay and reward. When we add in new benefits, we ask the team what they value the most.

Flexibility and remote-first expand

We’re a remote-first company, which means location doesn’t limit opportunity. We also support part-time and flexible working, so careers can adapt to people’s lives rather than the other way round. We do come together each quarter to focus on the bigger company picture, so everyone is involved.

Development expand

We back our people to keep growing and stay curious. Every team member has £2k a year to invest in learning and development of their choice, provided it supports their work and long-term development (and HMRC would not raise an eyebrow). We also encourage experimentation – with new tech, new approaches, and cross-functional work.

Modern Slavery expand

We don’t do it, and we don’t tolerate it in the supply chain.

About us

Big deals. Big impact.

Based in the UK and Australia, we are an award-winning* firm of consultants with expertise in bidding large complex public sector and defence deals, and leading bid functions.

Jon started the company on the belief that there has to be a better way – more than just going through the motions over and over. We measure success by the positive impact we have on people, clients, communities, and the planet. After all, if you’re going to bid, bid like you mean it…

Deliberately compact, we carry impact beyond our headcount. In 2023 we saw a gap in the industry and acted on it by instigating and authoring BSI PAS 360:2023, the international code of best practice for bid and proposal management.

We also invented an annual International Day for Bids and Proposals to recognise and celebrate the contribution bid and proposal professionals make to economic growth through their commitment and expertise.

We have a logo wall of impact below.

* Winners of APMP UK’s Industry Innovation award in 2020 as judged by a panel of independent industry experts (and not paid for).

Our ethos
As a team of bidding artisans our ethos is to make a sustainable contribution to your business growth. We see bidding as an art form. It’s about blending a mix of ingredients into something crafted, tailored, and amazing.
Our culture

We are a company with a social conscience. Kindness, empathy and sharing are fundamental characteristics that not only feel good, but they make a big impact on the people we work with.

Our governance

We’ve embedded stakeholder governance into our company’s DNA. We review environmental, social and governance performance every quarter. Decisions are judged both by financial return (we want to keep employing people and making a difference for clients) and by impact on team, community, and environment.

Bidding standards

PAS 360

Want to consistently win more deals with less drama?

PAS 360:2023 is the international standard that organisations can use to increase the quality of bid and proposal management activities and lower the risks of contract delivery.

Instigated and authored by BidCraft, we have unique insights into the standard and how organisations can implement and benefit from its guidance.

We gifted the idea and time to write the standard because we wanted everyone to benefit from better bidding practices. We also made sure the standard is free to download.

What are the benefits?

PAS 360’s recommendations can produce higher scoring proposals that increase the likelihood you’ll win more and higher value contracts, at the same time as building your brand and reputation.

It also contributes to UN Sustainable Development Goal 9 on industry, innovation and infrastructure.

  • It can guide you on things like improving bid efficiency and productivity. On how to optimise resource allocation and identify new business areas to pursue.
  • It can increase the speed you’re able to put proposals together at the same time as raising their quality.
  • It can help you pursue more strategic opportunities and improve collaboration with partners and suppliers.
  • It can lower the risk you’ll invest too many resources in a bid, only for it to go nowhere.
  • And it can reduce your risk of securing a contract only to find it’s not deliverable.
Who can benefit from the standard?

The standard will benefit businesses regardless of type, location, size, maturity, or market. This can be SMEs who are scaling to grow, mergers and acquisitions looking to standardise processes, or established companies seeking assurance.

It also benefits those responsible for business acquisition, including the C-suite seeking a better return from its bidding investment, heads of bidding functions who want to implement bid excellence, and business development professionals who want improved proposal quality and win rates.

Benefit from PAS 360 now
#Septender

International Day for Bids and Proposals

We created the International Day for Bids and Proposals in 2023, so bid people globally can celebrate their successes and community. What started as a fun idea has now been embraced in many countries by people we’ve never met.

Wherever you are, in whatever company – rally round this flag on the 29th September each year. Do something to celebrate your teams involved in bidding. Tell the rest of the company what they do. Hold an awards ceremony for serious and silly categories. Buy the t-shirts and make the CEO wear it for a day. Or just buy them all a pizza one afternoon.

Each year we get together with some like-minded companies to fund and arrange a free event in Bath with networking, quizzes, and a good lunch. If we can get 80 people wanting to come to the wilds of Somerset, think what you could do…

Credit to the punning genius of Lisa Walker for coming up with the hashtag #Septender, which will always make us smile.

Our contributions

Environment, sustainability and social responsibility

We think carefully about how and where we spend money. That means using suppliers like TeeMill, where products are designed for circularity and joy, buying local wherever possible (Signable is a great Bristol e-signature co), and partnering with organisations that share our values (whether that’s being a B Corp or winning awards for supporting veterans).

Fair practices

Sustainability is about fairness as much as carbon. We hold ourselves to 30-day payment terms so our suppliers can thrive, and we expect transparency and responsible behaviour in return.

Environment

We work with Ecologi to support trusted climate projects and responsible reforestation. Together, we’re offsetting our footprint and building the BidCraft company forest. Every new Crafter is enrolled into Ecologi, and every APMP certification course sold funds even more climate solutions.

Offsetting alone isn’t good enough, and we know it. Our next priority is to build a robust Carbon Plan, including tackling the tricky question of Scope 3 emissions in a fully remote business. We’ve started, but there’s more to do.

Making progress, not excuses

We’re not perfect, and we won’t pretend to be. But we believe that making conscious choices, holding open dialogue, and evolving step by step will get us closer to being a genuinely sustainable business.

Learn more about what these mean for you

APMP expand

For our people: We’ll fund your membership and involvement in APMP (the only professional association globally for bid people) – from volunteering your time and skills to speak at a conference, to certification and membership. Go network.

For our clients: You get people who are involved enough to know the latest thinking (and they may actually be coming up with that thinking), with a network of contacts and intelligence. You also get one of the few accredited training organisations (ATOs) who can deliver APMP certification training.

For our community: We have been and are volunteers in APMP – Eve is a director of APMP UK, advising on strategy, policy and governance; Jon served his maximum 7 years and was Chair in 2018. We’ve spoken and supported the chapter and global organisation for years. We trained as mentors for the APMP community. From inside the organisation we can shape the direction of the profession for members and non-members alike.

We are working to make APMP the Chartered organisation for the bidding profession in the UK.

techUK expand

For our people: we’re members of the leading trade organisation for the tech industry to give you access to the latest thinking and events. Get to hear direct from the government about what they want from suppliers.

For our clients: We get involved so we’re driving the thinking and hearing the latest, with a focus on the public sector. We sit on the Central Government Council, working on the Market Engagement and Procurement workstreams. We’ll share what we know.

For our community: We deliver webinars and articles to support our tech industry peers. We promote SME opportunities. We share what we know and stay curious about all the member companies we meet. Need an intro? We’ll do what we can.

Make UK Defence expand

For our people: we’re members of the trade association for companies working in UK defence so you get the network, the publications, and the events. Get involved in an organisation with reach into government.

For our clients: We get involved so we can stay informed on the latest in the defence world. We want to hear from MOD, ALBs, and the Primes, and we’ll share what we know.

For our community: We’re Fit for Defence Partners, which means we’re supporting SME and new entrants into the community to develop the skills they need to succeed. We do our best to bridge the divide between the Primes and SMEs.

JOSCAR expand

For our people: Being on JOSCAR helps us demonstrate we are a robust and resilient organisation trusted to deliver by defence primes and SMEs alike. Which is nice.

For our clients: Be confident we have the standards, policies, protocols, accreditation and evidence in place to work in your supply chain, validated by JOSCAR. It just makes life easier.

(JOSCAR = Joint Supply Chain Accreditation Register)

Armed Forces Covenant expand

For our people: if you’re ex Armed Forces or a reservist, we’ll support you in employment. We have policy and procedures in place to support the recruitment and employment of veterans, Service spouses and partners. We also recognise the need for additional paid time off for Reserve Forces staff.

For our clients: We have a network of clients who are veteran led and/or signatories. We can support our clients making connections and finding the skills and services they need.

For our community: We are proud signatories of the Armed Forces Covenant. In being so we recognise the value Serving Personnel, both regular and reservists, Veterans and military families contribute to our business and our country. We support in promotion of the Armed Forces and for discounts to members of the community. Get in touch and we’ll work out how we can help.

Career Transition Partnership expand

For our people: We can help new people with diverse skills into BidCraft and the industry. If you have served, you’re helping others transition.

For our clients: We are the only Preferred Supplier for bidding skills training for the CTP. We will introduce you to excellent candidates we meet through it. We can partner with you to deliver Social Value or if you are a CTP Employer.

For our community: For our bidding community we are helping great people with immediately useful skills and experience into our industry now, to complement others looking to grow interest in schools and universities. For our defence community we are supporting the transition into civilian life. For our tech community (especially the cyber security people) we can help those with transferrable skills. 

SFIA expand

For our people: SFIA is an internationally adopted framework for defining skills and competencies in a consistent and practical way. We’ve defined the roles within BidCraft using a blend of SFIA and the Management Consultancies Association skills and behaviours. This gives you clarity to assess skills (including from alternative routes into bidding) and target your development.

For our clients: Now Bid Management is a skill area within SFIA 9, you can have a better, more objective framework for your whole team; supporting recruitment, development, team planning, and training decisions.

For our community: SFIA 9 brought Bid Management into the skillset, so now you can show prospective employers how your skills transfer and align. If more organisations adopted the model, then we’d all have a better way to assess and understand our roles against benchmarks and others. We’re happy to talk to anyone about what SFIA is.

Cyber Essentials expand

For our people: This gives assurance that we work in a secure environment where their tools and data are protected. We do try to make the training as interesting as possible, honest.

For our clients: We can demonstrate that we follow recognised standards to safeguard client information and reduce cyber risks. We take it seriously.

For our community: Caring about privacy and security shows our commitment to protecting not just ourselves, but also the wider networks, associates and communities we connect with.

FAQs

Want more information?

Who do you partner with and why? expand

As a micro-sized business, we work with other amazing companies who excel at their craft. This lets us scale flexibly to deliver a broader range of specialist services. You can either engage them through us as one-team, or we can introduce you and step back, whichever gives the best outcomes.

Here they are in alphabetical order. Take a bow.

EllisJames
Help brands stand out and their people stand together. A tightly collaborative creative team, delivering strategically effective brand engagement solutions for complex organisations and SMEs. In fact, they designed this website.

Net Zero International
Passionate about enabling businesses to measure, analyse and improve their carbon emissions and join the UN Race to Zero.

transformacy
transformacy is a specialist management consultancy whose purpose is to help its clients create long-term stakeholder value through the implementation of business growth strategies that focus on the ethical, social, environmental, cultural, and economic dimensions of doing business.

Write Arm
Write Arm is a multilingual copywriting and bid writing agency that works cross-sector with everyone from scale ups to global corporations.

What’s it like being a Crafter? expand

If you’ve ever dreamed of being part of something that does things differently, then that’s what it feels like.

Crafters innovate, test themselves, learn new skills, and never settle.

It’s hard work and everyone puts a shift in, but the rewards are amazing. We treat people as professional adults who don’t need micro-managing. In fact, we want people with a diversity of experience and thought who keep us on our toes. Echo chambers are a dangerous thing.

We innovate because we’re curious and want to deliver better outcomes for our clients. 

If something doesn’t exist, create it. If something doesn’t work, fix it. If something works, share it.

 

How do I join the crew? expand

We’re always looking for quality crew — whether that’s as a permanent Crafter or as a partner company.

We’re very approachable so get in touch and let’s talk.

Download our free company brochure

No email address required

Are you ready to make change?

Looking to join our team?
We’re always looking for like-minded Crafters.